Yeah, but… is it usually done with the ACTUAL prices of things? Because that just seems like it’s going to piss off your customers when they realize they paid twice as much for something as someone else.
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It’s called split-testing, simply try several options and see which makes the most money. This is marketing 101 😛
Yeah, but… is it usually done with the ACTUAL prices of things? Because that just seems like it’s going to piss off your customers when they realize they paid twice as much for something as someone else.
Yes, it is usually done with actual purchases. That is the only way to get an accurate metric.
This is not to say I AGREE with metric driven experiments like this, but there are a LOT more guilty companies than Zynga.