First Previous Random Next Last | 4 Share You are currently browsing the archive for Silly First Previous Archive Random Next Last | 4 Share Tweet 24 Silly #609 July 15, 2017 by Tim Subscribe Notify of new follow-up comments new replies to my comments Label {} [+] Name* Email* Δ Label {} [+] Name* Email* Δ 4 Comments Oldest Newest Most Voted Inline Feedbacks View all comments Hamstermer 7 years ago Based on a true story. wolph 7 years ago It’s called split-testing, simply try several options and see which makes the most money. This is marketing 101 😛 Author Tim 7 years ago Reply to wolph Yeah, but… is it usually done with the ACTUAL prices of things? Because that just seems like it’s going to piss off your customers when they realize they paid twice as much for something as someone else. Cliff 7 years ago Reply to Tim Yes, it is usually done with actual purchases. That is the only way to get an accurate metric. This is not to say I AGREE with metric driven experiments like this, but there are a LOT more guilty companies than Zynga.
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Based on a true story.
It’s called split-testing, simply try several options and see which makes the most money. This is marketing 101 😛
Yeah, but… is it usually done with the ACTUAL prices of things? Because that just seems like it’s going to piss off your customers when they realize they paid twice as much for something as someone else.
Yes, it is usually done with actual purchases. That is the only way to get an accurate metric.
This is not to say I AGREE with metric driven experiments like this, but there are a LOT more guilty companies than Zynga.