At first it struck me as just another first-person shooter, and I was pretty unimpressed. Then a Microsoft employee came over and told me to press the Ctrl key while playing, and suddenly I had a Max-Payne Bullet Time effect, which worked surprisingly well from a first-person perspective.
I played the multiplayer demo when it was released and now the single player demo. It’s a really neat game with a really awful title.
It’s one of those acronyms where you can tell they just chose a word they though sounded cool, and then tried to assign a meaningful word to each letter. It didn’t really work in this case.