While I think that the Kony 2012 initiative has its heart in the right place, it’s always a good idea to get as complete a view of things when possible, especially when dealing with charities. Not all charities are created equal, after all.
In the interest of posting as much information on the subject as I can, here is an alternative view of the Invisible Children charity that you should read.
I agree that Kony needs to be stopped. I agree that there are a lot of issues just like this one that need our attention and awareness, and videos like the one posted above can be a compelling way to make that happen (even if they are somewhat exaggerated to achieve that effect). Look at all the information available, and then decide for yourselves the best way for you to help.