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Sales Pitch

May 13, 2019 by Tim

So, I seriously had no idea Rage 2 was coming out this week until Saturday morning when I checked upcoming release dates for games.

I was aware Rage 2 was a thing that existed; I saw the announcement panel, I’d seen bits of news here and there, etc. But what I’ve not seen is any advertising or marketing or even word of mouth for this game. I don’t know if I just happened to circumvent all the places where this game was being heavily promoted or what, but I was completely oblivious that its release date was, like, now. That doesn’t happen often for me, a big-budget release slipping under the radar; as you might imagine I try to keep up on quite a bit of gaming news. I just haven’t seen any hype building for Rage 2.

Bethesda has not had a good… well, let’s be generous and say six months. Fallout 76, even though I am fully aware it has cultivated a community of people that thoroughly enjoy playing it, was not by most conventional standards a “success.” I didn’t hear great things about the mobile Elder Scrolls game “Blades” either. So one would assume that Bethesda’s brand could really use a win right about now.

So I think it’s odd to find that Rage 2 isn’t being heavily promoted, as it actually looks like a pretty fun game (it briefly occurred to me that Bethesda might be gun-shy, not wanting to make a big deal out of the release in fear of being attached to yet another flop. but that doesn’t seem plausible). I watched the launch trailer and some preview gameplay this weekend, and I’m thinking about giving it a look. Anyone hyped for this game? Anyone else surprised that it’s out tomorrow, or was it just me that this one snuck up on?


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Glen Finn
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Glen Finn

I too am terrified. I dusted off my PS3, cracked open my copy of Rage, and have been playing one of my old favorites again. I remember there wasn’t a ton of hype about the original either. It was one of those “Wow, I haven’t seen this one” kind of games for me. Now I am hoping that my teen aged son will see this as fun and involving as the first one was for me.

foducool
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foducool

I won’t hype myself for any bethesda games except for doom eternal

Michael
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Michael

Yup, if it’s just half as entertaining as the predecessor….it’s gonna be huge!

But I really hope they don’t add another of these just mean collectibles….I’m looking at you, Icon of Sin-Puzzle!

Tue
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Tue

Think it comes down to what ads you get. Because I´m pretty much spammed with ads for that game atm. So while it might not be heavily promoted its not in the low end imo.

Doug
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Doug

I preordered to get the wing stick. Only reason I was ever interested

Jay
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Jay

I just happened to notice the game was up for pre order yesterday when perusing Steam at random. I had a big WTF moment sorta like you’ve described. If you were to have asked me a couple of days ago when Rage 2 was coming I would have guessed 3rd or 4th quarter. I really enjoyed playing the first one even though it had it’s faults. I’m pretty hyped for this one. And yeah, I pre-ordered it as soon as I saw it.

Kim Boyland
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Kim Boyland

I work in a videogame store. I was vaguely aware it was coming out this month, and quite surprised when it arrived in stock, coming out tomorrow.

It’s not just you.

Soup
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Soup

There was an article about this very problem near the end of last week. I guess I don’t quite understand because I follow gaming news pretty closely so I’ve seen plenty of articles popping up so I haven’t seen the differences between how this game is being marketed vs other AAA titles.

And yes I am looking forward to it. I thoroughly enjoyed both Mad Max and DOOM (and the original RAGE as well,) and this game kinda combines the two.

Feiff
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Feiff

While I love this comic, and have for so long that I still miss the damn Penguin, I have to say that the “Fallout 76 is bad” meme is getting old. I have more than 600+ hours logged with it, and… well, I just don’t get what is supposed to be bad. I have played online games since I was in Ultima Online beta and the only thing wrong with it is that it is not Fallout 5, but it was not supposed to be. Anyhow. Love the comic, keep up the good work Tim, your creation has honestly given… Read more »

Vedrit
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Vedrit

I heard the first one was massively average, so I didn’t even pay any attention to Rage 2

FITCamaro
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FITCamaro

All I remember from the first one was the terrible performance it had on PS3 at first.

Rex Vivat
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Rex Vivat

“was it just me that this one snuck up on?”
I… haven’t even heard of it before now, actually. Not even the first one. So I guess for me it was the ultimate sneak.

Eldest Gruff
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Eldest Gruff

Elder Scrolls: Blades wasn’t bad. Nor was it good. It just wasn’t what Todd Howard said it would be. He said it would be a fully fledged Elder Scrolls game. What it was instead was a very pretty mobile game: a dull, repetitive slog to resource grind while exploring empty, pretty corridors.

Some people eat that up. Compare that to a TES game, it’s horrible. Compare that to your average mobile game, it’s pretty good.

Urazz
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Urazz

Honestly, I’m glad Bethesda isn’t heavily promoting Rage 2. I don’t think you need to heavily promote a game to make it successful. If anything, you have a real danger of over-advertising a game and making the amount of copies you need for the game to be successful to be way too high. You’d have to compensate by nickel and diming everyone with micro transactions. Destiny 2 is one of the most recent games that I felt was over-advertised. When I saw some of the advertisements for the game years later, I realized that was probably one of the major… Read more »

MarthKoopa
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MarthKoopa

Stop buying games from big publishers. There are plenty of smaller studios that want your support and will give you superior games without all the microtransactions

Truzen
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Truzen

I’m… excited? No… that’s not it. I’m… tentatively interested? I think that’s about right. I really enjoyed Rage more than I should have and, to a certain extent, I am looking forward to Rage 2. However, between getting my ass handed to me in Dead Cells (BC2 for crying out loud), waiting for The Division 2 to drop off from Epic, waiting for Borderlands 3 to drop off from Epic, and playing a bunch of modded Borderlands 2, Rage 2 is way, way, way down my list. Hell, I think there’s quite a few games in my backlog that I… Read more »

Him.
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Him.

Ethan?
Ethan.
Good idea, wrong execution.
Your put your shirt and and pants on, then apply the spraypaint.
THEN you give everyone you meet a bear hug.

Gamebecile
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Gamebecile

Just got my Player 1/Groff shirt, and it looks AMAZING. Thanks Tim! I can’t wait to see the envious faces around the gaming table on Sunday.

Rolando
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Rolando

@Tim: Not to criticise. Just something that came to mind while scrubbing my eyes furiously after seeing Ethan in underwear. Shouldn’t Ethan be more buff? Sure, his puny physique undescores the joke. But he’s been training daily (or almost) for a while now, and is clearly capable of hanging onto a rope while swinging between buildings. Multiples times in a row, and without exerting himself overmuch. I’m just saying. I look more buff than he does, and I know I’d just embarass myself if I tried that xD P.S.: I’ve been reading your webcomic, and a few of your opinions,… Read more »

FITCamaro
Guest
FITCamaro

If I had the time and money to play a game like Rage 2, I definitely would. It looks like dumb fun.

Zete
Guest
Zete

wtf is rage? when did that come out? never heard of it let alone a 2nd one.

Nekopanzer
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Nekopanzer

I started playing it yesterday, and it’s a lot of fun. As Soup said, it’s as if they combined Mad Max’s driving and UI and DOOM’s fps into one game, and it works very well. I just wanted to start it up and play a bit of the beginning to check it out before switching back to another game, but ended up in a long game session that ended only reluctantly.

Tonkin
Guest
Tonkin

There’s a company called Bethesda?! When did this happen!

Jason
Guest
Jason

The game is great so far. Seems to me, after only a few short hours of play, that they already corrected the one thing I hated about the first. The first game was a scant 20 or fewer hours of play. Rage 2 is massive! Game play is as fun and engaging as the first, and the story so far is not bad at all! Give it a shot!